A new social commerce experience for Connected fashion & beauty.
Connected products
noun
1. A physical fashion or beauty good connected to its digital twin via NFC technology.
Connected products unlock a new era of fashion & beauty.
In a Connected future…
Brands can…
Unlock new product-centered, higher-fidelity engagement experiences actually centered around their products (as they should be)
Track & engage in the product’s entire lifecycle (through secondary sales & more)
Enable & reward organic peer-influenced (friend-to-friend) purchases
Comply with regulation (link this) & provide verifiable sustainability information
Consumers can…
Get recognized and rewarded for wearing, sharing and discovering new fashion & beauty products
Buy *any fashion & beauty items* from, and sell to, their friends
Access their full digital closet for styling recommendations, shopping inspiration, and so much more
